AI assistants are already answering questions about your business.
When someone asks Claude, ChatGPT or Gemini who to call, what you charge or whether you're open, the assistant works from whatever it can scrape. Instalobby gives it a verified front desk, where the answers come from you and where it can book.
Some people call this answer engine optimization or generative engine optimization (AEO or GEO). We call it opening the front door.
What an assistant finds in your lobby.
The plaque: a verified profile
Hours, services, prices, insurance and service area, published as structured facts an assistant can locate without scraping and guessing. Verified on your own domain, so the answer traces back to you and not to a stale directory.
The front desk: bookable actions
What you do becomes something an assistant can do: book a visit, request a quote, reserve a table. Each action is a simple command any assistant can use on its customer's behalf.
The concierge: a message room
Inquiries, documents and follow-ups land in one shared room. You reply once, and the customer and their assistant both see it. On paid plans Kai answers inbound questions for you.
The register: who came by
Every check-in is logged: which questions were asked, which were answered from verified data, and which turned into a booking or a quote.
Your lobby opens in four steps.
The first two take minutes.
We already built it
Instalobby reads your website and drafts your profile, your services and your score. Nothing to fill in from scratch.
Claim it
One link sent to your business email proves it's yours. Fix anything we got wrong and hide anything you don't offer.
Put it on your domain
Point one DNS record and your lobby lives at lobby.yourbusiness.com. It's the strongest trust signal an assistant can check.
Open the desk
Switch on bookings, quotes, messages and Kai. From then on, assistants stop describing your business and start sending you customers.
What we do to raise your score.
The score has four parts. Each plan gives you more ways to move them.
Findable, 20 points
We publish your business as structured data that assistants and search engines can locate directly, and keep it in the registry they check.
Legible, 25 points
We turn your services and prices into a form an assistant can read, compare and quote accurately. Babu flags anything vague or missing.
Actionable, 35 points
The biggest part. Bookings, quotes and questions become real actions an assistant can complete. This is where the Lobby and Front Desk plans do most of their work.
Trusted, 20 points
Claiming your lobby and putting it on your own domain proves the facts are yours. Score coaching and alerts tell you when something drifts out of date.
Questions about AI visitors.
Which assistants does this work with?
Your lobby is published in an open, machine-readable form, so any assistant that reads the web can use it. We don't depend on a private deal with one assistant.
Can I pay to rank higher?
No. The score can't be bought, and the rubric is public. Paid plans give you tools that raise the score honestly: verification, real actions, and up-to-date facts.
My business is listed but I never signed up. Why?
Instalobby drafts a lobby for businesses from their public website and labels it as unclaimed. You can claim it for free, correct it, or have it removed.
Does this replace my website?
No. Your lobby sits alongside it, at lobby.yourbusiness.com, and gives assistants and customers a place to act. If you don't have a website, your lobby works as one.
Want your listing taken down? Remove a listing.
See what assistants say about your business today.
Check your score for free, or call Kai and ask it to walk you through the result.